Marketing Strategist
Andres Goyanes’ communication and strategic planning skills have been the foundation of a successful marketing career
Andres spent the first half of his career honing marketing communication skills in management roles. He later specialized in marketing strategy, helping companies realize their vision and maximize their brand potential.
His expertise led to the founding of AETHER Marketing Communications, an industrial B2B agency. Andres views B2B marketing as a rational, information-driven process, and he enjoys working with clients to develop and implement effective branding strategies.
Andres’ core areas of expertise in marketing competency include:
- Marketing Strategy
- International Business and Marketing
- Branding and Visual Communication
- Content and Engagement
Branding encompasses visual elements and how people communicate, both directly and indirectly. It influences how customers perceive corporate governance and leader behavior, creating a welcoming aura for organizations of any size. This is where Andres has excelled for over two decades as he has driven the decisions that enhanced brands and created engagement through a combination of effective marketing messaging and impactful branding strategies.